Create URLs for custom campaigns for website tracking. Fill out all fields marked with an * and the campaign URL will be generated for you.
Enter the website URL and campaign information below
The full URL of the page you're sending LinkedIn traffic to.
Please enter a valid URL starting with https://
The referrer — always linkedin for LinkedIn Ads
Source is required
Marketing medium (e.g. paid_social, cpc, social)
Medium is required
Product, promo or slogan (e.g. q1_brand_awareness)
Campaign Name is required
LinkedIn Campaign Manager campaign ID (utm_id)
Audience / job title / industry targeting
Use to differentiate creatives (e.g. carousel_v2)
LinkedIn tip: Always use lowercase values and underscores instead of spaces. Match your utm_campaign to the exact name in LinkedIn Campaign Manager for clean reporting.
Always linkedin — identifies LinkedIn as the traffic source
Use paid_social for ads, social for organic posts
Match your LinkedIn Campaign Manager campaign name exactly
Numeric campaign ID — links LinkedIn data to GA4 cost reports
Audience segment — job title, industry, company size
Creative variant — image, video, carousel, document
After building LinkedIn UTM URLs, block your own visits so testing doesn't distort your B2B campaign results.
LinkedIn Campaign Manager shows you clicks. UTMs show you what happens after — leads, pipeline, and revenue attributed to each campaign.
See which LinkedIn audience segments drive the most qualified leads and pipeline.
Connect LinkedIn ad spend to actual revenue — justify your B2B marketing budget.
Use utm_content to compare image vs video vs carousel ad performance.
Track which job titles, industries, and company sizes engage and convert best.