Facebook UTM Builder - Google Analytics URL Builder [FREE]

Create Google Analytics URL

Fill in the fields below to generate your tracking URL

Website URL required

The full URL of the web page that you are going to create an ad for.

⚠ Please enter a valid URL starting with http:// or https://

Campaign Source required

Use to identify a search engine, newsletter name, or other source. e.g. facebook

⚠ Campaign Source is required

Campaign Medium required

Use to identify a medium such as cpc, cpm, or ocpm

⚠ Campaign Medium is required

Campaign Name required

Used to identify a specific product promotion or strategic campaign.

⚠ Campaign Name is required

Campaign Term

Used for paid search to note the keywords for this ad. e.g. running+shoes

Campaign Content

Used to differentiate ads. e.g. logolink or textlink

Encode spaces as %20

Your Generated URL

Your URL will appear here as you type...

utm_source

Identifies where your traffic comes from. For Facebook use facebook

utm_medium

Marketing medium type. Common values: cpc, cpm, social

utm_campaign

Campaign name to identify your specific promotion or strategy

utm_term

Optional. Keywords for paid search or target audience description

utm_content

Optional. Differentiates ads — useful for A/B testing creatives

After building your UTM URLs, make sure your own visits don't pollute the data. Install our free Chrome extension.

UTM tags transform guesswork into data. Know exactly which Facebook campaign is driving results.

Know exactly which Facebook ad, audience, or creative is driving conversions in Google Analytics. No more guessing.

See your true ROI per campaign. Stop spending on ads that don't convert and double down on what works.

Generate a tagged URL in seconds. No developer needed. Just fill in the fields, click Create URL, and paste into Facebook Ads Manager.