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Free UTM Builder Toolkit

34 UTM Builder
in One Place

Platform-specific UTM builders for every major ad network. Pick your platform, generate your tracking URL, and keep your analytics clean.

28
Tools
Free
Always
GA4
Ready
⚡

All-in-One

⭐ Featured
🔗
UTM Builder & Templater
All-in-one UTM builder covering 30+ platforms. Save reusable templates, insert platform macros, and generate tracking URLs with live preview.
30+ Platforms Templates Macros
Open Builder
🔍

Search Advertising

⭐ Popular
G
Google Ads UTM Builder
Build tracking URLs for Google Search, Display, Shopping and Performance Max campaigns. Supports utm_id for GA4 cost data linking.
Search Display Shopping
Open Builder
🟦
Microsoft / Bing Ads UTM Builder
Generate UTM tracking URLs for Microsoft Advertising campaigns on Bing, Yahoo, and DuckDuckGo search networks.
Bing Yahoo DuckDuckGo
Open Builder
🍎
Apple Search Ads UTM Builder
Create UTM tracking URLs for Apple Search Ads campaigns promoting your app on the App Store.
App Store iOS
Open Builder
🔴
Baidu Ads UTM Builder
Build UTM campaign URLs for Baidu PPC advertising — China's largest search engine with 70%+ market share.
China PPC
Open Builder
📱

Social Media Advertising

⭐ Popular
📘
Facebook UTM Builder
Create tracking URLs for Facebook Feed, Stories, Reels, and Audience Network ads. Includes quick-fill templates for common campaign types.
Feed Stories Reels
Open Builder
📸
Instagram UTM Builder
Generate UTM URLs for Instagram Feed, Stories, Reels, Explore and Shopping ads. Optimised for Meta Ads Manager campaigns.
Feed Reels Shopping
Open Builder
⭐ Popular
🎵
TikTok UTM Builder
Build UTM URLs for TikTok In-Feed, TopView and Spark Ads with full support for all 9 TikTok dynamic tracking macros.
In-Feed Spark Ads 9 Macros
Open Builder
⭐ Popular
in
LinkedIn UTM Builder
Create B2B tracking URLs for LinkedIn Sponsored Content, Message Ads, Lead Gen Forms, Video Ads, Carousel Ads, and Dynamic Ads.
B2B Lead Gen 9 Formats
Open Builder
𝕏
X / Twitter UTM Builder
Generate tracking URLs for X (Twitter) Promoted Posts, Follower Ads, Website Takeovers, and App Install campaigns.
Promoted Posts App Install
Open Builder
📌
Pinterest UTM Builder
Build tracking URLs for Pinterest Promoted Pins, Shopping Ads, Collections Ads, and Idea Pin promotions.
Promoted Pins Shopping
Open Builder
👻
Snapchat UTM Builder
Create UTM URLs for Snapchat Snap Ads, Story Ads, Collection Ads, and AR Lens campaigns with Snap dynamic macro support.
Snap Ads AR Lenses Macros
Open Builder
🤖
Reddit Ads UTM Builder
Generate tracking URLs for Reddit Promoted Posts and display ads. Target specific subreddits and interest groups effectively.
Promoted Posts Subreddit
Open Builder
❓
Quora Ads UTM Builder
Build UTM campaign URLs for Quora Text Ads, Image Ads, Promoted Answers, and App Install campaigns.
Text Ads Q&A Ads
Open Builder
💬
WeChat Ads UTM Builder
Create UTM campaign URLs for WeChat Moments Ads and Mini Program advertising — essential for campaigns targeting China.
Moments Mini Program China
Open Builder
🎥

Video Advertising

▶️
YouTube UTM Builder
Generate tracking URLs for YouTube TrueView In-Stream, Bumper Ads, Masthead, and Discovery ad campaigns.
TrueView Bumper Masthead
Open Builder
🎮
Twitch Ads UTM Builder
Create UTM tracking URLs for Twitch display ads, video ads, and homepage takeovers targeting gaming audiences.
Video Display Gaming
Open Builder
🎧
Spotify Ads UTM Builder
Build UTM URLs for Spotify Audio Ads, Podcast Ads, and Video Takeover campaigns. Supports both audio and video medium types.
Audio Podcast Video
Open Builder
🛒

E-Commerce Advertising

🛒
Amazon Ads UTM Builder
Generate UTM tracking URLs for Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
Sponsored DSP Display
Open Builder
🏪
Walmart Connect UTM Builder
Create UTM URLs for Walmart Connect Sponsored Products and display advertising on Walmart.com and its partner network.
Sponsored Display
Open Builder
🎨
Etsy Offsite Ads UTM Builder
Build UTM URLs for Etsy Offsite Ads that promote your listings across Google, Facebook, Instagram, and other partner networks.
Offsite Ads Listings
Open Builder
🏷️
eBay Promoted Listings UTM Builder
Create UTM tracking URLs for eBay Promoted Listings Standard and Advanced campaigns to track off-platform traffic.
Standard Advanced
Open Builder
📧

Email, SMS & Push

📧
Email Newsletter UTM Builder
Generate UTM tracking URLs for email marketing campaigns in Mailchimp, Klaviyo, HubSpot, Brevo, and any other ESP.
Mailchimp Klaviyo HubSpot
Open Builder
📱
SMS Marketing UTM Builder
Create short, trackable UTM links for SMS campaigns via Attentive, Klaviyo SMS, Postscript, and other SMS marketing platforms.
Attentive Postscript
Open Builder
🔔
Push Notification UTM Builder
Build UTM tracking URLs for browser and mobile push notification campaigns via OneSignal, Pushwoosh, and similar tools.
Browser Push Mobile Push
Open Builder
💡

Native & Programmatic

💡
Taboola UTM Builder
Generate UTM tracking URLs for Taboola native content recommendations with support for Taboola dynamic parameter macros.
Native Content Rec Macros
Open Builder
📡
Outbrain UTM Builder
Create UTM URLs for Outbrain native advertising with publisher site macros for granular traffic source tracking on premium publishers.
Native Publishers Macros
Open Builder
🎯
Criteo UTM Builder
Build UTM tracking URLs for Criteo dynamic retargeting and Commerce Max campaigns across web and app placements.
Retargeting Dynamic
Open Builder
🖼️
Display / Banner UTM Builder
Universal UTM builder for generic display and banner advertising on any publisher network or programmatic DSP platform.
Banner Programmatic DSP
Open Builder
⚙️

Affiliate, Influencer & More

🤝
Affiliate UTM Builder
Generate UTM tracking URLs for affiliate and partner programs via ShareASale, CJ Affiliate, Impact, Awin, and similar networks.
ShareASale Impact CJ
Open Builder
⭐
Influencer Marketing UTM Builder
Create UTM tracking URLs for influencer campaigns. Track each creator's performance individually across any social platform.
Creators Per-Creator
Open Builder
✦ New
📷
QR Code UTM Builder
Build UTM URLs for offline-to-online campaigns — print, OOH, events, packaging — with downloadable QR codes and tracking.
Print OOH Events
Open Builder
🎙️
Podcast Advertising UTM Builder
Generate UTM URLs for podcast ad sponsorships and host-read ads. Track which episodes and shows drive the most conversions.
Sponsorship Host-Read
Open Builder
🔄
TradeDoubler UTM Builder
Create UTM tracking URLs for TradeDoubler performance marketing and affiliate network campaigns across Europe.
Performance Europe
Open Builder
🔍

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