The Importance of Excluding Your Own Visits from Google Analytics [GUIDE]
When we are running a website this become very crucial to know how the users are interacting with our website. The features we built on our website is useful for the users or not. Or also we always need to know that how user-friendly our website is. These all can be find out only by using Google Analytics on our website.
But the problem is that we the website owner will be the one who visit their own website the most compared to others. Because the owner have to check the website every day to make sure that it is working perfectly without any bugs or errors. Also they have to update content and all. These visits can be count in the Google Analytics and other analytical tools if you haven’t blocked them to count.
Here the importance of executing yourself from analytics because crucial and in this guide we are also going to share how importance it is to execute your own visit to count in GA4 and other third-party analytical tools to get the correct and actual users data.
In our previous post we shared about how you can block your own visits from Google Analytics report that can be the first step and every website owner should do that as a to priority if they value the users data and based on those data that plan their next move and strategy to target the right people whether they are running an eCommerce business, a blog, etc.
Why Excluding Your Own Visits Matters?
Here are a few reasons why excluding your own visits is essential:
- Create a Filter in Google Analytics:
- Find real data
- False Bounce Rate and Session Duration
- Misleading Conversion Data
- Accurate User Behavior Insights
- Better Conversion Tracking
- More Reliable Testing and Optimization
1- Find Real Data
One of main reason of using Google Analytics is to get the right users data and the user’s behavior on our website. But if you are personally visiting your own website and spending more time on the website you might get the wrong data if you do not have blocked your IP.
You might be happy with the false data you are getting from Analytics because of your own visits. So to get the clean and real data you need to block your IP in Google Analytics.
2- False Bounce Rate and Session Duration
Bounce rate is the time when a user will open a Page on your website and left. The time they spend on your website and left is counted as a bounce rate. Bounce Rate is one of a very important term in the field of SEO and Digital Marketing and Google count it as one of a major ranking factor. This can decide that Google will rank your website or not and also to maintain your current ranking or not.
The logic behind Bounce Rate is very simple. Google will track how much time the users are spending on your website. If your website content is useful and helpful for users they will spend more time and also after leaving your website they will not go to another website. But the content providing on your website is not relevant to the users and not helpful the users will leave the website soon and also visit another website and spend more time on that website. And here is the thing where you will lose your ranking and will not sustain the ranking where you are. Google will definitely rank another website when it get more and more such signals from users.
Here Google Analytics came into play. If you already blocked your own IP from Google Analytics then you are getting the accurate data bounce rate and session durations of users. Block your own IP if you haven’t yet.
You can decide based on this data you are getting. Check the bounce rate without including and counting your own visits. If the bounce rate is high you need to work on to decrease it.
3- Misleading Conversion Data
Yes, these incorrect date can also mislead you.
On big eCommerce and services website the webmasters make their SEO Strategies and Digital Marketing strategies based on these data which they collect from Google Analytics and other analytics platforms like Bing Webmasters, etc.
Imagine that the date you are collecting from your Google Analytics account is not correct, so how you can make your next strategy and do you think that your next plan will work as you expect.
The answer is a BIG NO.
The easy solution to this is to Install Our Chrome Extension Block Yourself From Analytics and prevent your own visits to count in Google Analytics.
Conclusion
After reading this guide on The Importance of Excluding Your Own Visits from Google Analytics I hope you get the idea and the importnace of blocking your own IP from analytics.
